1. Who We Are and How to Contact Us
GO DIRECTLY LTD ("Go Directly", "we", "us", "our") is the data controller responsible for the personal data collected through our website at lwiline.com and through the provision of our freight and logistics services. We are registered in England and Wales under company number 17214068, with our registered office at 20 Wenlock Road, London, England, N1 7GU.
If you have any questions about this Privacy Policy, wish to exercise your data subject rights, or have a complaint about how we handle your personal data, please contact us in writing at the address above or via our contact form at lwiline.com/contact.html.
2. The Personal Data We Collect
We collect and process the following categories of personal data:
- Identity Data: first name, last name, and title.
- Contact Data: email address, telephone number, postal address.
- Business Data: company name, job title, company registration details.
- Transaction Data: details of shipments, invoices, payments, and claims history.
- Technical Data: IP address, browser type and version, time zone, browser plug-in types, operating system and platform, and other technology on the devices you use to access our website.
- Usage Data: information about how you use our website, products, and services, including page views and referral sources.
- Marketing and Communications Data: your preferences in receiving marketing from us and your communication preferences.
We do not collect any special category personal data (such as data about your health, religion, or biometric data) unless specifically required to fulfil a legal obligation or with your explicit consent.
3. How We Collect Your Personal Data
We collect personal data through the following means:
- Direct interactions: when you complete an enquiry or quote request form on our website, contact us by email, telephone, or WhatsApp, or enter into a service agreement with us.
- Automated technologies: as you interact with our website, we may automatically collect Technical Data using cookies, server logs, and similar technologies. Please see our Cookie section below for further details.
- Third parties: we may receive data about you from analytics providers, advertising networks, and payment processors in the ordinary course of our business.
4. Legal Bases for Processing
We rely on the following lawful bases to process your personal data under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018:
- Performance of a contract: processing is necessary to provide you with the logistics services you have requested or to take steps prior to entering into a contract with you.
- Legitimate interests: processing is necessary for our legitimate business interests, including fraud prevention, improving our services, and marketing our services to existing customers, provided these interests are not overridden by your rights.
- Legal obligation: processing is necessary to comply with our legal obligations, including customs and tax reporting requirements.
- Consent: where we send marketing communications to prospects who are not existing customers, we rely on your consent. You may withdraw consent at any time.
5. How We Use Your Personal Data
We use your personal data for the following purposes:
- To process and fulfil freight bookings and related service requests.
- To issue quotations, invoices, and receipts.
- To provide customer support and respond to enquiries.
- To manage our relationship with you, including notifying you of changes to our terms or services.
- To comply with customs, tax, and other regulatory obligations.
- To detect and prevent fraud, money laundering, and other illegal activity.
- To analyse website usage and improve our digital services.
- To send you relevant marketing communications where we have a lawful basis to do so.
6. Sharing Your Personal Data
We may share your personal data with the following categories of recipients:
- Carrier partners: airlines, shipping lines, road hauliers, and last-mile delivery providers involved in the execution of your shipment.
- Customs authorities: HMRC, border agencies, and equivalent authorities in destination countries, as required by law.
- IT and software providers: companies that provide our CRM, website hosting, email, and analytics infrastructure, acting as data processors under our instruction.
- Payment processors: banks and payment service providers who process transactions on our behalf.
- Professional advisers: lawyers, accountants, and auditors who require access to your data in the course of providing professional services to us.
- Regulatory and law enforcement bodies: where required by applicable law or a court order.
We do not sell your personal data to third parties.
7. International Transfers
In the course of providing international freight services, your personal data (such as shipper and consignee details) may be transferred to and processed in countries outside the United Kingdom. Where such transfers occur, we ensure appropriate safeguards are in place, including reliance on adequacy decisions made by the UK Secretary of State or use of the UK International Data Transfer Agreement (IDTA) or equivalent standard contractual clauses.
8. Data Retention
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected and to comply with our legal obligations. Our standard retention periods are as follows:
- Customer transaction records: 7 years from the date of the transaction (for tax and customs purposes).
- Enquiry and lead data where no contract is formed: 12 months from the date of the enquiry.
- Website analytics data: 26 months on a rolling basis.
- Marketing preferences: until you withdraw consent or object to processing.
On expiry of the relevant retention period, personal data is securely deleted or anonymised.
9. Your Rights Under UK GDPR
You have the following rights in relation to your personal data, subject to applicable exemptions:
- Right of access: to request a copy of the personal data we hold about you (a Subject Access Request).
- Right to rectification: to request correction of inaccurate or incomplete data.
- Right to erasure: to request deletion of your data where there is no longer a lawful basis for processing.
- Right to restriction: to request that we restrict processing of your data in certain circumstances.
- Right to data portability: to receive your data in a structured, machine-readable format where processing is based on consent or contract and is carried out by automated means.
- Right to object: to object to processing based on legitimate interests, including for direct marketing purposes.
- Right to withdraw consent: where processing is based on consent, to withdraw that consent at any time without affecting the lawfulness of prior processing.
To exercise any of these rights, please contact us in writing at 20 Wenlock Road, London, England, N1 7GU. We will respond to all valid requests within one month. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk if you are unhappy with how we handle your personal data.
10. Cookies and Tracking Technologies
Our website uses cookies — small text files placed on your device — to improve your browsing experience and analyse site traffic. We use the following types of cookies:
- Strictly necessary cookies: essential for the website to function correctly. These cannot be disabled.
- Analytics cookies: used to understand how visitors interact with our website (e.g., pages visited, time spent). This data is aggregated and anonymised.
- Preference cookies: used to remember your choices, such as cookie consent preferences.
When you first visit our website, you will be presented with a cookie notice. By accepting, you consent to our use of non-essential cookies. You can withdraw consent at any time by clearing your browser's local storage or by adjusting your browser settings to block cookies. Note that disabling certain cookies may affect website functionality.
11. Security
We implement appropriate technical and organisational measures to protect your personal data against accidental loss, unauthorised access, disclosure, alteration, or destruction. These measures include encrypted data transmission (HTTPS), access controls, and regular security reviews. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.
12. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. Any changes will be posted on this page with an updated effective date. Where changes are material, we will take reasonable steps to notify you. We encourage you to review this policy periodically.
This Privacy Policy was prepared for GO DIRECTLY LTD. It is intended to comply with the UK General Data Protection Regulation (UK GDPR) retained in domestic law under the European Union (Withdrawal) Act 2018 and the Data Protection Act 2018.